From Strategy to Story: How Gabie Boko Engages Customers at NetApp
Techstrong TV Interviews
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01-Jan-1900
Gabie Boko, Chief Marketing Officer at NetApp, highlights AI's impact on marketing as an enabler and stresses the importance of human connection. Gabie discusses the challenges of rebranding and the power of storytelling in customer engagement, emphasizing that data drives human potential and a human-centric marketing approach is essential.
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