The Zero-Click Era — Is SEO Dead?
Techstrong TV Interviews
•
23m
Clinton Karr, Chief Marketing Officer at ProGEO.ai, joins Alan Shimel, Founder, CEO & Editor-in-Chief of Techstrong Group, on TechStrong TV to share the results of his RSAC 2026 survey of 112 marketing professionals on AI adoption in their workflows. The survey reveals 91% of cybersecurity marketers now have enterprise AI subscriptions, up from 40% in August 2025, with ChatGPT and Claude leading adoption. Clinton discusses the zero-click phenomenon, crawl-to-referral ratios, and why Generative Engine Optimization (GEO) is the natural evolution of SEO and content marketing as AI platforms increasingly serve answers without sending traffic to source sites.
Up Next in Techstrong TV Interviews
-
Taming the Wild West of Autonomous Bots
The era of the autonomous AI agent has officially arrived, and it's already shaping up to be a total "Wild West" where non-existent guardrails and delegated identities are turning everyday enterprise networks into a security professional's worst nightmare. Valentin Vasilyev, CTO of Fingerprint, w...
-
Scaling OpenTelemetry in the Enterprise
The golden age of OpenTelemetry has officially arrived, but the massive surge in adoption is leaving unprepared DevOps teams drowning in a costly avalanche of unfiltered data. Ryan Goins, Head of Product for Bindplane, explains how enterprises are breaking free from vendor lock-in by deploying hu...
-
The "Two-Slice" Team and Machine-Spee...
The age of spending weeks writing product documents and manually testing patches is officially dead, replaced by a chaotic but thrilling era of "machine-speed" security where adversaries and defenders are locked in an AI arms race. Hart Rossman, Vice President of Security for AWS, explains that t...
