Far from being 'fluff', marketing (and especially technology marketing) is one of the most important functions within a tech company. Marketing professionals are on the front lines of customer and user engagement, taking technical concepts and making them easy to understand. In this episode, our hosts Jodi Ashley (Techstrong) and Tracy Ragan (Deployhub) are joined by Heidi Gilmore, Office of the CMO at Stackstate. The panel talks candidly about marketing in the tech industry, how important marketing professionals are to delivering education and value and dispels the myth that Marketing is "fluffy." They'll discuss the importance of avoiding hype and being open about your offerings and explain why companies without a solid marketing function are dead in the water. Finally, the panel talks about solid messaging as the cornerstone of the marketing process, and why it should be clear, simple and convey to the audience what is important for them to hear.
Up Next in Season 1
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Leveraging Incidents to Understand Yo...
So many stories in tech start the same way: A great idea, a 'killer app', some bootstraps, angel investors, funding rounds and then, with a lot of hard work and a little bit of luck, a unicorn! But it doesn't have to be just a fairy tale or a once-in-a-blue-moon occurrence. You have the skills an...
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Meet Alaina Percival - Tech.Strong.Wo...
In this episode, our hosts Jodi Ashley (Techstrong) and Tracy Ragan (DeployHub) are joined by Alaina Percival, a technology powerhouse who pivoted her young career by teaching herself to code shortly after she moved to Silicon Valley. Now, Alaina is the CEO of Women Who Code and is "helping diver...
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The Art of Communicating Technical To...
The Art of Communicating Technical TopicsOne of the biggest challenges in the tech industry is taking complex, highly-technical topics and making them more easily accessible and understandable to a wider audience. Technical language is often dry, boring and unnecessarily complicated - but it does...
