At Qlik Connect 2025, Josh Good opened the event by laying out Qlik's strategic vision and market aspirations. He focused on how Qlik is actively shaping its future, particularly over multi-year horizons, through a combination of AI, analytics, and market positioning. The company aims not just to solve traditional business challenges but also to impact societal issues such as poverty and logistics with its data-centric technologies. Josh highlighted recent achievements including the launch of Qlik Answers and Qlik Cloud, the global AI Reality Tour, and the acquisition of Upsolver, all of which underscore Qlik’s commitment to innovation and broadening their reach.

Josh also explored the market trends driving Qlik’s roadmap, particularly around the emergence of AI agents, the discernment between AI hype and applied value, and the importance of authenticity in data. He discussed how Qlik plans to integrate AI agents more fully into their product suite to allow for faster action from analytics and lower the effort required by users to extract value. Their new capacity-based pricing model reflects a more flexible and comprehensive user experience, enabling organizations to derive more from the platform. Furthermore, Qlik is positioning itself as an end-to-end solution provider by uniting its acquired technologies (like Talend and Attunity) into a seamless ecosystem that appeals to users looking to simplify their modern data stack.

Looking ahead, Qlik is doubling down on agentic AI and exploring new frameworks for enabling fast, actionable insights. Josh emphasized a future with multi-agent architectures and AI readiness, where agents handle core workloads and fluidly cooperate, possibly across ecosystems via protocols like MCP or A2A. The strategy also includes seamless embedding of AI, both predictive and generative, into Qlik’s products so users experience AI’s benefits without needing to understand the technicalities. Ultimately, Qlik's platform flexibility, partnerships (such as with AWS), robust ecosystem, and investment-backed growth signal a confident path toward becoming a foundational AI-powered analytics provider for tomorrow’s digital enterprises.