Mike Vizard talks with Jason Ambrose, CEO of Backstory, about the coming “tokenocalypse” as enterprises confront rising AI consumption and unpredictable LLM costs. Ambrose explains why tokenomics, ROI discipline, model routing, context management and AI FinOps practices are becoming essential as organizations move beyond unchecked experimentation. The conversation also explores vendor pricing, change management, specialist AI platforms, enterprise governance and why companies need clearer business outcomes before scaling AI usage.