Retail isn’t dying—it’s being rebuilt in real time by AI, e-commerce disruption, and a new understanding of the customer experience.

In this episode of Reality Check, Dave Nicholson sits down with Adam Gelnick to unpack the dramatic transformation of the retail industry. From the historical foundations of brick-and-mortar stores to the disruptive rise of e-commerce giants like Amazon, the conversation explores how technology has reshaped consumer expectations and business strategy.

Gelnick explains why many retailers fall into the trap of managing decline instead of pursuing growth—and how artificial intelligence could be the catalyst that revitalizes the industry. The discussion dives into omnichannel strategies, the importance of deeply understanding consumer behavior, and why leadership teams must pressure-test decisions and build diverse advisory circles to navigate constant disruption.

Ultimately, the future of retail will belong to organizations that embrace innovation, integrate AI strategically, and adapt quickly to a rapidly evolving marketplace.

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