In this interview, groundcover CEO Shahar Azulay explains why observability costs are set to steadily decline as IT teams rethink how and where telemetry data is stored. By leveraging their own cloud computing platforms instead of relying exclusively on third-party SaaS backends, organizations can dramatically reduce data ingestion and retention expenses. Azulay contends this shift will make observability more accessible while giving teams greater control over performance data at scale.