Keeping every application and every scrap of data on the public cloud becomes very expensive; we need to improve our cloud economics. This episode of the Tech Field Day podcast features Vriti Magee, Mitch Lewis, and Alastair Cooke. The belief that data is the new oil has led many companies to retain every piece of data they generate, often in object storage on public cloud platforms. The continuous growth of this data leads to a growing bill from the cloud provider, often with no clear plan in place for recouping the value of the money spent. Generative AI requires training data, which is another reason to retain everything; again, there needs to be value returned to the business. New designs for cloud applications must include data management and managed retention as key criteria. Sustainable, honest designs that enable business change are vital for delivering value back to the business.