An AI bubble is emerging, raising concerns about unethical practices like CISO payola, where vendors pay CISOs. The decline of ethics in business is highlighted, stressing the need for a code of ethics for CISOs and vendors. The role of CISO councils is discussed, along with the potential for influence and ethical dilemmas. The industry is urged to take responsibility and eliminate unethical practices to safeguard the integrity of ethical CISOs.