We’ve spent 15 years perfecting how businesses buy and sell subscriptions, but as AppDirect CTO Andy Sen explains, the rise of agentic AI is flipping the script on the traditional marketplace. It’s no longer just about humans clicking buttons; we are moving into a world where AI agents are the primary users, searching for CRM tools and software "skills" through protocols like MCP. Whether you’re building AI-powered companions in a playground like Devs.ai or scaling to a billion dollars on AWS, the real challenge isn’t just creating the code—it's building the distribution pathway to get that innovation into the hands of the world.