Trust used to be a feeling. Now it has to be a metric. Sravish Sridhar, Founder and CEO of TrustCloud, joins Alan Shimel on TechStrong TV to make the case that trust between businesses needs a system of record — measurable, transparent, and continuously improving — the same way revenue and customers do. Sravish walks Alan through TrustCloud's three-step framework for codifying trust (document mutual expectations, report transparently, show continuous improvement), and challenges CISOs to stop proving a negative and start proving how security makes the company stronger, grows the business, and accelerates recovery. He and Alan dig into how TrustCloud connects telemetry from existing security tools to real business objectives, why CISOs should be measured on questionnaire turnaround time and contract velocity, and how vulnerability — admitted honestly — is what actually builds trust at the board level.