In this episode of Tech.Strong.Women, hosts Jodi Ashley and Tracy Ragan are joined by Sofia Palamarchuk, co-founder & CEO at Apptim, to talk about her own journey in the tech industry, how she grew her company despite the COVID-19 pandemic, and how important it is to stay lean and sustainable as a startup. This candid discussion will also cover the struggles women, BIPOC and those with lower educational attainment experience in getting funding, the importance of research when searching for funding and the current lack of diversity among both funders and investors.